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17 Tips for Successful Facebook Contests

Are you planning a Facebook contest? Want to make sure it’s a success? An easy-to-follow checklist of tips and best practices will help you launch Facebook contests your audience will love. In this...

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9 Tips for Running Successful Facebook Contests

Have you considered using a Facebook contest? These days, it seems like just about everyone is giving away something on Facebook. iPad or $100 gift certificate, anyone? Keep reading to learn nine tips...

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Facebook Permissions: What Marketers Need to Know

Do you use Facebook apps to collect data from prospects? Do you understand the pitfalls? This article will explore the ins and outs of Facebook permissions and reveal five key points marketers need to...

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3 Unconventional Ways to Boost Your Facebook Engagement

Do you want more Facebook fans without running contests or advertisements? Are you interested in increasing the engagement on your Facebook Page? If you’re looking for some creative ways to boost your...

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5 Tips to Enhance Your Facebook Graph Search Ranking

Do you want to know how to help your Facebook Page appear higher in Facebook search and beyond? With the new Facebook Graph Search, this is a good time to revisit your page. Here are five steps to make...

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5 Tips to Make Facebook Marketing Mobile-Friendly

Do you know how your audience accesses Facebook? Do your Facebook fans see your updates on their mobile devices? According to Facebook’s fourth-quarter report, around 680 million of the company’s one...

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How to Convince Your Skeptical Boss That Facebook Marketing Works

Is your business on Facebook? Do you need to convince your boss—or a client—that Facebook is a worthy marketing investment? In this article I’ll show you 7 things you can do to convince decision-makers...

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6 Ways to Use Facebook Apps for Business

Does your business leverage the power of Facebook apps? Wondering how other businesses are using apps to better serve their customers? Keep reading to discover many ways businesses are using Facebook...

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5 Ways to Sell With Social Media

Do you want to convert your fans and followers into paying customers? Are your social activities working? In this article I’ll show you 5 simple ways to tweak your social media updates for better sales...

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5 Ways to Prepare Your Facebook Page for the Holidays

Have you prepared your Facebook page for the holidays? Are you looking for tips on how to use your Facebook page this holiday season? If you haven’t even started thinking about the holidays yet, it’s...

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How to Draw People to Your Facebook Page Again and Again

Are you looking for creative ways to bring people to your Facebook page? Does your business use Facebook to connect with people? Used the right way, Facebook apps can help you boost engagement and...

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25 Creative Ways to Use Facebook Cover Photos

Are you using your Facebook cover photo to maximum effect? Do you change your cover image once a month, or once a year? The Facebook cover photo is prime real estate for any business, and creating...

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6 Facebook Marketing Tips for Managing Your Facebook Page

Wondering what works and what doesn’t for your Facebook page? Or are you overwhelmed with all of the Facebook tactics you read about? No matter how long you’ve had a Facebook page, it’s good to review...

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5 Ways to Offer Social Customer Service With Facebook

Are you answering customer concerns on Facebook? Is offering social customer service important for your business? Facebook is the number one social channel so it’s likely to be the first line of...

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10 Big Brand Facebook Tactics Any Business Can Use

Do you have big-brand Facebook page envy? Do you, as a small business owner, want your page to be popular and engaging? It’s easier than you think to emulate what Facebook’s major players do. In this...

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How to Improve Your Facebook Sidebar Ads: 6 Tips to More Clicks

Are you using Facebook sidebar ads? Are you getting the results you want? The kinds of images and text you use in your Facebook ads impact your audience’s response. In this article you’ll discover what...

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How to Split Test Facebook Posts and Facebook Ads

Do you use split testing? Did you know you can split test both your Facebook Page posts and your Facebook ads? Split testing (also known as A/B testing) is the best way to make sure every status update...

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How to Use Facebook Gated Campaigns for Leads and to Grow Your List

Do you want a way to grow your list, get better feedback or increase user-generated content? Do you use Facebook giveaways and contests to collect information about your fans? Action-gated Facebook...

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5 Tips for Running Successful Social Media Campaigns

Do you use social media campaigns to engage with your customers? Do you need tips on how to create more effective campaigns? Whether you want to build better campaigns or are ready to try your first...

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How One Business Increased Facebook Fans by 200 Percent

Do you want to grow your Facebook audience? Have you thought about using giveaways to educate your customers? Great Lakes, a student loan service, used a Facebook giveaway to educate borrowers and open...

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How to Grow Your Leads With Social Media Marketing

Do you need more leads for your business? Are you looking to better understand your fans? When you collect data from your fans, you can make your products better and improve customer service. In this...

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How to Run an Instagram Contest: Four Easy Steps

Is your company active on Instagram? Want to host a contest to build excitement about your business? Instagram makes it easy to run quick contests that engage your audience and build your fan base. In...

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How to Partner With Influencers for Social Media Giveaways

Do you run giveaways using social media? Have you considered partnering with an influential blogger? Working with the right blogger for a giveaway drives sales and grows brand awareness for your...

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How to Optimize Facebook Custom Tabs for More Conversions

Do you want to boost conversions from your Facebook app? Have you thought about promoting it with Facebook ads? Supporting your Facebook custom tab with complementary Facebook ads will drive more views...

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How to Legally Leverage User-Generated Content in Your Marketing

Do you want to use the images your fans and customers post on social media? Wondering how to secure permission to use your customers’ content? If you want user-generated content (UGC) for your...

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